Conversion Optimization for eCommerce is about making it easier for your customers to find the items they want, add them to their carts, complete a seamless transaction, and return to buy again. By diving into your analytics and systematically working through the barriers that keep people from buying, you can improve your conversion rate over time.

Conversion Optimization for eCommerce of increased conversion rates can be tremendous, even for ecommerce sites with relatively low traffic volumes. Let’s say that a 2% conversion rate brings in 10,000 orders each year, and the average order value is $50. If that site increased its conversion rate to 3%, it would bring in an additional 15,000 orders each year–a total of over $5 million in annual revenue.

Conversion Optimization for eCommerce: Turning Visitors into Buyers

There are a variety of proven techniques for increasing conversion rates on ecommerce websites, including improving website speed, optimizing product pages, streamlining navigation, personalizing the user experience, catering to mobile users, and implementing A/B testing. In addition, there are a number of tools available to help with the optimization process, including Privy for pop-ups, Smile for personalized email, and Blyp for finding hidden conversion killers.

While reducing prices and promoting special deals are often the go-to strategies for increasing conversions, building trust with your audience may be equally effective. For example, adding product reviews and testimonials on your ecommerce site can boost sales by helping potential customers make a confident purchasing decision. Another popular approach is to offer a dynamic “Recently Viewed” carousel, which keeps your customer’s favorite products front and center, while allowing them to checkout at their convenience.